Audio Branding by Laurence Minsky
Author:Laurence Minsky
Language: eng
Format: epub
Publisher: Kogan Page
Published: 2017-02-21T16:22:28+00:00
Guest biography
Mickey Brazeal is Associate Professor of Marketing Communications at Roosevelt University. He spent 28+ years in the advertising business, the last 11 as Executive Creative Director at Grey Chicago, where he ran a department of 30 writers, art directors and production people, and helped to manage the agency. His work includes national TV campaigns for car waxes and corn herbicides, shampoos, spice blends, fuel additives, fruit juices and food stores, drugstores and deodorants, and dotcoms as well as internet, direct, and sales promotion. And, his creative awards include Addies, Tellies, Eagles, Towers, Windys, Louies, Mobius, NAMA Gold, and Effie. He is the author of RFID: Improving the customer experience. Mickey holds a BA in Journalism from the University of Nebraska, and an MS in Advertising from the University of Illinois.
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